Good ‘old-fashioned’ marketing

Posted Posted in Case study, Management, Marketing,

An independent Swedish software company, established for several years with a specialist suite of telecoms network application software, had excellent technical resources and a deep engineering understanding of a market in its early stages, but needed sales. When a new COO was appointed, he engaged Rivalogix to develop a marketing plan for the business. This […]

Press release – a language of its own.

Posted Posted in Marketing

Every day you can find quotes that are used in press releases of things that people would just never say. They are usually made up of a combination of clichés and meaningless platitudes. Here is one I found today: “This is a transformative step-change that brings together the industry’s foremost expertise and services to fulfill […]