Good ‘old-fashioned’ marketing

Posted Posted in Case study, Management, Marketing, salesforce.com

An independent Swedish software company, established for several years with a specialist suite of telecoms network application software, had excellent technical resources and a deep engineering understanding of a market in its early stages, but needed sales. When a new COO was appointed, he engaged Rivalogix to develop a marketing plan for the business. This […]

Salesforce.com recurring revenue Opportunity forecasts

Posted Posted in Analytics, Case study, CRM, salesforce.com

Dealing with discrete Opportunities with a single close date and value is straightforward with Salesforce.com’s native Opportunity capabilities. Where things get a little more complex is when you have a single Opportunity that will result in a number of revenue recognition events. Typically this will be for repetitive subscription type transactions. The classic (and recommended) […]