Good ‘old-fashioned’ marketing

Posted Posted in Case study, Management, Marketing, salesforce.com

An independent Swedish software company, established for several years with a specialist suite of telecoms network application software, had excellent technical resources and a deep engineering understanding of a market in its early stages, but needed sales. When a new COO was appointed, he engaged Rivalogix to develop a marketing plan for the business. This […]

Skills injection reinvigorates the Rivalogix offering

Posted Posted in Management

Rivalogix, best known for sales automation and CRM, has expanded its capabilities with the addition of experienced marketing, sales and product management experts. With a relaunched website, it is addressing an area often missed by consultants and agencies. · Tackling marketing and sales projects in a smarter way· Making data work for the whole organisation· […]

Data sheets are not dead.

Posted Posted in Marketing

So many times you will have heard someone say: “There’s a new product being launched, we need a data sheet”, or “Send the datasheet to the sales guys so they know what to sell”. But, does anyone really care what goes into a data sheet anymore? A data sheet can be a valuable tool in […]