Bi – lingualitis and the Coop

Posted Posted in Technology

Over the last few trips (voluntary and otherwise) up to the West of Scotland I have noticed the onset of a condition that Wales contracted a few years ago. Let’s call it creeping bilingualitis. I am Welsh and lived the first 7 years of my life in Wales. At the time the bit of just-about-in-Wales […]

Press release – a language of its own.

Posted Posted in Marketing

Every day you can find quotes that are used in press releases of things that people would just never say. They are usually made up of a combination of clichés and meaningless platitudes. Here is one I found today: “This is a transformative step-change that brings together the industry’s foremost expertise and services to fulfill […]

Salesforce.com recurring revenue Opportunity forecasts

Posted Posted in Analytics, Case study, CRM, salesforce.com

Dealing with discrete Opportunities with a single close date and value is straightforward with Salesforce.com’s native Opportunity capabilities. Where things get a little more complex is when you have a single Opportunity that will result in a number of revenue recognition events. Typically this will be for repetitive subscription type transactions. The classic (and recommended) […]

Give more dash to your dashboard.

Posted Posted in Analytics, CRM, Sales

Motivating management teams with business data is pretty straightforward, motivating sales teams to collect that data less so. CEOs like to have a dashboard to see how the business is doing. How was the last quarter performance and how does the next quarter’s forecast look? At the other end of the sales data pipeline you […]

Vloggers Revenge?

Posted Posted in Marketing

Not being the target demographic for social influencers who ply their trade as vloggers doesn’t mean that I don’t subscribe to some of them. For me it’s Car and Tech rather than fashion and lifestyle. It means I understand the rudiments. For my areas of interest it means that young blokes with fancy cars get […]